Our collective knowledge drawn from relevant industry experiences underpins our understanding of the challenges you face and our ability to provide forward-thinking, outcome-focused solutions. 

As partners in your journey, we complement your capacity for growth with expert analysis and guidance. We're also here to provide support as you design and implement new strategies.

With Pride Aged Living on board, you are better enabled to make decisions with confidence in the areas of:

  • Operational Performance

  • Business Strategy and Growth

  • Organisational Governance

Our history

Pride Aged Living was established in 2017 by Bruce Bailey, who with 40+ years of consulting experience, wanted to create a holistic solution for the aged care sector.

Pride Aged Living is led by a team of highly knowledgeable industry professionals whose CEO-level and board capabilities underpin their expert consultancy services to the residential aged care, home care and retirement living sectors.

What makes the team at Pride Aged Living unique is our blend of industry experience and knowledge fuelling our insight into the guidance aged care providers and retirement living operators need, in order to build sustainable operating models. 

The name “Pride” was inspired by the collective strength of a pride of lions — a highly skilled, close-knit group working together towards a shared purpose. This reflects the way our team collaborates with organisations to support older Australians in achieving ageing with dignity, confidence, and connection.

Our name also reflects our philosophy:

Pride — representing dignity, respect, and confidence in ageing

Aged — recognising our commitment to the aged care industry and the people within it

Living — focusing on lifestyle, wellbeing, and person-centred support rather than simply care

At Pride Aged Living, we believe ageing should be supported with compassion, professionalism, and a strong sense of community.