Leadership Team
Pride Aged Living’s experience, insights and hands on understanding of the Australian aged care industry provides its clients the confidence to strategically position their business for success.
Managing Director
Bruce Bailey
Director
Megan White
Director
Stephen Rooke
Director
Jason Howie
Partner
George Suharev
Principal Consultant
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The Opal HELF Story - Who Should Pay for TVs?
March 24, 2026
The recent Opal HELF coverage has reignited debate about TVs in aged care. The real issue is not whether TVs should be provided, but who should fund non-care services in a system designed to fund care.
Accommodation Pricing Is a Capital Decision
March 9, 2026
Accommodation pricing is often treated as a market question. In practice, it is a capital decision that shapes an organisation’s capital position for years.
Webinar: First 100 days of Higher Everyday Living Fees
February 24, 2026
We’re hosting a webinar with Inside Ageing on 12 March: First 100 Days of Higher Everyday Living Fees